Executive Motion — For Organisations · Commercial Leadership & Advisory

Commercial Leadership & Advisory · Geneva, Switzerland

You need results.
Not another hire
you cannot afford.

Senior commercial expertise on a fixed-term basis — to test a new market, build pipeline, or accelerate revenue. Available now. Not in six months.

Schedule a briefing call → See the offers

$200M+

Revenue built across EMEACisco IoT, Panduit channel, Anixter global accounts — from zero to market leadership

25+

Years of commercial leadershipTechnology, telecom, manufacturing, energy, government — across 20+ EMEA countries

Flexible engagement modelsSprint · Fractional · Talent — structured for speed, clarity, and measurable results

The problem

When you need a full-time commercial director
you cannot afford yet.

The gap between needing commercial traction and being able to afford a senior full-time hire is where most scaling technology companies stall. You have a product. You have a market opportunity. But you need the commercial intelligence, the network, and the execution capability to turn that into revenue — before you can justify the cost of building a permanent team.

That is what Executive Motion provides. Senior commercial leadership, on your terms — with the rigour of someone who has built $200M+ businesses across EMEA, and the flexibility of a fixed-term engagement.

Speed to marketNo recruitment process. No onboarding lag. Execution starts from week one.

Cost efficiencySenior expertise at a fraction of a full-time salary — with performance tied to results.

EMEA network, activated20+ countries, established relationships across enterprise, telecom, system integrators and channel.

De-risked engagementClear deliverables, measurable milestones, and a structured exit — so you are always in control.

Three ways to engage

Commercial expertise,
precisely where you need it.

Fixed · 6 weeks

Market Validation Sprint

18,900 CHF · All-inclusive

You have a market to test, a segment to validate, or a product to take to first conversations. In six weeks, we run a focused, intensive business development campaign — targeting and engaging 20 strategic prospects including customers, partners, or channel players. You get structured feedback, qualified opportunities, and a clear go/no-go signal before committing further resources.

Ideal for technology companies entering a new market or geography, startups validating product-market fit, or established businesses testing adjacent opportunities.

Book a briefing call →

Retainer + performance

Fractional Commercial Leadership

Negotiated · Retainer + BD bonus

Senior commercial leadership without the cost or delay of a full-time hire. Acting as your fractional Head of Business Development — owning pipeline development, partnership activation, and revenue execution on a part-time basis. Fee structured as a monthly retainer plus a performance bonus tied to agreed deliverables and revenue milestones.

Ideal for scale-ups and mid-sized technology businesses that need experienced commercial leadership now but are not ready for a full-time senior hire.

Book a briefing call →

Project fee · Scope-based

Commercial Talent Search & Onboarding

Negotiated · Full search or onboarding only

Once the market is validated and the model proven, the next step is building your team. I help you define the right commercial profile, lead or support the search process, and personally coach your new hire through their onboarding period — ensuring they ramp faster, land with credibility, and perform from day one.

Ideal for companies ready to transition from fractional to permanent commercial leadership, or those hiring their first senior sales or BD executive.

Book a briefing call →

Why Ozgür

The commercial credibility
to execute, not just advise.

Most advisors have opinions. I have a track record. For 25 years I built and led commercial organisations across EMEA — from individual contributor to regional VP — in some of the most competitive technology markets in the world.

I have opened markets from scratch, rebuilt failing sales organisations, activated dormant channel ecosystems, and turned around stalling revenue engines. I know what good commercial execution looks like — and what stops it.

When I step into your organisation as a fractional commercial leader, I am not here to write a strategy deck. I am here to build pipeline, open doors, and drive revenue — with the same rigour and accountability I applied when I was an employee with my name on the numbers.

→Scaled Cisco Industrial IoT to $98.9M across EMEA, delivering 116% growth in FY22
→Scaled a $221M European Channel ecosystem at Panduit across 15+ EMEA countries
→Built a $105M Global Accounts business at Anixter across manufacturing, energy and government
→Currently serving as fractional commercial leader at Anapaya — Swiss internet infrastructure scale-up

$200M+

Revenue built & scaled

Across technology, networking, IoT, and critical infrastructure

20+

EMEA countries operated in

Enterprise, telecom operators, system integrators, channel partners

25+

Years commercial leadership

From individual contributor to regional VP — always with skin in the game

ICF

Certified executive coach

The only fractional BD leader who can also coach your team while building your pipeline

How it works

From first call to
commercial momentum.

Briefing call

A 30-minute conversation to understand your market, your challenge, and what success looks like. No pitch — just a direct assessment of whether and how I can help.

Commercial diagnostic

A structured review of your go-to-market approach, target segments, current pipeline, and partnership landscape. Delivered as a clear, actionable assessment within one week.

Engagement & execution

We agree on the right model — Sprint, Fractional, or Talent — define clear deliverables and milestones, and I start executing with the rigour and urgency your business needs.

Also available for organisations

Executive coaching
for your leaders.

Organisations — not just individual executives — invest in coaching. Whether you need to develop a high-potential leader, support a C-suite transition, or improve the effectiveness of a leadership team, Executive Motion provides the same rigour and depth applied to commercial engagements.

As an ICF-certified coach with 25+ years inside the organisations your leaders navigate, I bring a credibility that frameworks alone cannot provide.

Explore coaching services →

1:1 Executive Coaching for your leaders

Deep coaching engagement for a senior leader in your organisation — stepping into a new role, navigating complexity, or developing strategic leadership capacity.

Learn more →

Leadership Transition Coaching

Accelerate the onboarding and effectiveness of a newly appointed leader. Especially valuable for C-suite appointments or cross-regional leadership transitions.

Learn more →

Team & Organisational Coaching

For leadership teams that need to align faster, operate with greater trust, and execute more effectively — particularly in matrix or cross-regional environments.

Learn more →

Get in touch

Let us talk about
your challenge.

Tell me about your market, your product, and what you are trying to achieve. I will tell you honestly whether and how I can help — and which engagement model makes the most sense.

ozgur.yarar@executivemotion.ch

linkedin.com/in/ozgur-yarar

Book a 30-min briefing call

I respond within 24 hours. Every message is read personally.